Hi there, I’m Sarah!
Sarah-Jane Doyle
I offer strategic support that blends psychology with performance and wellbeing - tailored coaching for ambitious individuals navigating growth, change, and striving for high achievement.
I’m a performance coach and I help high achievers thrive in business, sport and through career transitions.
“Sarah has been my secret weapon for the last three years. Working with her is the absolute best investment I have ever made both personally and professionally."
Ways to work with me
Business Development
Sport Psychology
Psyched for Success helps athletes build confidence, sharpen focus, and perform under pressure. Whether amateur or elite, you'll learn to set goals, boost performance through mindset, and bounce back from setbacks. With practical tools and psychological insight, this programme turns challenges into growth—so you thrive in sport and in life.
Hustle & Flow is for solo entrepreneurs ready to grow with clarity and purpose. Led by experienced founder Sarah, it blends mindset coaching with strategy to help you overcome doubt, set focused goals, and build a business that reflects your values. Take bold action, stay motivated, and create lasting success—without burning out.
Psyched for Success:
Hustle & Flow:
Corporate Workshops
When people feel good, they perform at their best. Elevate workshops bring together practical tools and inspiring insights to help schools, organisations and teams strengthen wellbeing, resilience and performance. From the Wim Hof Method to tried and tested strategies for productivity, communication, leadership, and teamwork, Each workshop is designed to be engaging, practical, and inspirational.
Elevate:
Career Change
Feeling stuck in your career? The Career Reset helps you make a confident pivot. This coaching programme blends career-change science with mindset and personal development to build clarity, resilience, and purpose. Learn practical tools, overcome doubt, and take your next steps with confidence.
The Career Reset:
Chantelle Manz
"I'm doing this for me and that is so incredibly empowering. I am proud to now say that I have done all the work myself but I would not be where I am now without the coaching and guidance and wonderful mindset questions I got from Sarah. She makes you think for yourself, take action for yourself, because at the end of the day, it's your career, your life. Sarah has given me a framework that I can now use for just about anything I set my mind to moving forward. I could not recommend Sarah enough. It has been amazing to work with her on this programme, and I have no doubt I'll be doing more work with her again in future…”
Sarah Hampson
“I signed up for the ‘The Career Reset’ programme not for a career change per se but to sort my life out and create the time and space to do more of what I love (acting!) and balance all aspects of my life - family, health, business, finances. We are only half-way through and already I’ve sorted some things out that have been on my to-do list (and weighing heavily on the back of my mind) for years. There’s a major mindset shift underway and I’m really excited to see where we all go in the future! I really look forward to our sessions every week. I would recommend this program to anyone who feels a bit stuck and overwhelmed and wants to create a better life.
Katie Boddy
"With Sarah’s help I have slowed time down and now deliver more than ever but with quality rather than quantity - it’s a win win!! This has been a fantastic journey and I would highly recommend working with Sarah if you are struggling to make positive change. I feel like this is the start rather than the end and I am really excited to continue working with Sarah and see where this incredible journey takes me - Everything is possible for those with a dream, a plan and the self-belief and determination to make it happen no matter what…”
I chose to study psychology at university for a simple reason - I found it genuinely interesting. If I was going to dedicate four years to studying something, it had to spark my curiosity.
After completing a BSc in Psychology, I went on to earn an MSc in Sport & Performance Psychology. The academic foundations I gained were brought to life through hands-on experience working in elite sport - both nationally and internationally.
Over the next 10 years, I built and ran multiple businesses, learning firsthand what it takes to grow something from the ground up. That journey taught me as much about mindset as it did about strategy — insights I now bring into my work with my coaching clients.
A little bit about Sarah
My journey...
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2015
I qualified as a sports massage therapist and worked across the UK and Europe with both elite and amateur athletes. Highlights included working in professional cycling and spending a summer with a physiotherapy clinic in Morzine, in the French Alps.
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2017
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2021
After experiencing the benefits of cold exposure, breathwork and mindset coaching for my own wellbeing, I trained as a Wim Hof Method Instructor. Since then, I’ve shared this powerful approach to managing physical and mental health with thousands of participants.
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2023
I launched Big Sky Adventures, hosting wellbeing retreats in the Isle of Skye and the Lake District. Bringing together adventure and mindset coaching, it’s incredible to witness the huge transformations that happen in the guests over just a few days.
Alongside Olympic Performance Psychologist Charlie Unwin, I co-founded Centre10, a consultancy delivering sport psychology training to equestrian coaches and riders. Working with Charlie was great fun and inspired me to set up my own coaching business.
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2025
Alongside my role with British Equestrian as a Performance Lifestyle Coach, I now focus on career-change and business coaching, as well as delivering performance and wellbeing workshops for organisations and schools. I live near Brighton with my partner Laurie and our two cocker spaniels, and love running the South Downs, sea swimming and campervan adventures.
I guide ambitious individuals - athletes in sport, professionals navigating career transitions, and small business owners aiming for business growth - through an integrated approach that combines proven strategies, mindset transformation and holistic high-performance coaching.
Areas of focus
My coaching approach is holistic, empathetic, and action-driven, supporting the whole person, guided by understanding, and focused on meaningful progress.
My approach
