About Sarah...
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Sarah was born in near Haywards Heath and grew up on a small farm in the East Sussex countryside. She graduated from the University of Surrey with a degree in psychology before taking a year to travel and work, spending a season working with top event rider William Fox-Pitt.
After her travels, Sarah returned to academia and completed a Master’s in Sport and Performance Psychology at London Metropolitan University.
Following her studies, she entered the equestrian world, working as a groom and yard manager for 5* event riders Emily Llewellyn and Liz Halliday. Faced with challenges in recruiting quality staff for these yards, Sarah identified a market gap for a reputable recruitment agency, leading to the launch of Equine Elite Recruitment in 2012. Through this venture, she established strong relationships with numerous equestrian employers, grooms, riders, and office staff.
Sarah trained as a Sports Massage Therapist in 2015 and immersed herself in elite sport, working with Dame Sarah Storey and the ‘Storey Racing’ team, as well as Drops Pro-Cycling, traveling internationally on the UCI World Tour.
Working in the elite sports environment, Sarah felt compelled to apply her psychology expertise. In 2017, she co-founded Centre10 with Olympic performance coach Charlie Unwin, where they designed and delivered scientifically backed applied sports psychology training for coaches and athletes.
Sarah launched her own business, Inner Chill Coaching in 2018, initially focusing on individual athletes and later expanding to work with teams, clubs, and schools. As a multi-award-winning entrepreneur, she has coached hundreds of individuals on business strategy and mindset, employing a powerful coaching methodology that emphasises performance with wellbeing at its core.
In 2021, inspired by the physical and mental benefits of cold-water exposure and breath work discovered during lockdown, Sarah trained as a Wim Hof Method Instructor. She now leads public and corporate groups through the three pillars of the Method: Breath work, Mindset, and Cold Exposure.
In 2023, she established Big Sky Adventures, offering immersive 5-7 day wellbeing retreats that combine adventure activities in the natural environment with impactful mindset coaching, initially on the Isle of Skye and in the Lake District.
Sarah also works with a select number of global organisations, helping them to achieve their own performance goals. She delivers coaching and workshops, sharing her insights into high performance, communication, leadership, confidence and resilience to organisations including Goodwood, Wickwoods, Skoda, 3Hub, Ben Holden and the Gone Wild Festival.
Sarah lives in Sussex with her partner and two spaniels.
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Let's connect: @sarah_huntley_
My career to date has been unconventional, but full of passion and purpose. My business journey started in 2012, aged just 26, I set up my first business – Equine Elite an equestrian recruitment agency. With no business knowledge or qualifications, I learned ‘on the job’ – and built the business organically over a period of five years. I learnt a lot about business and people and in 2017, I sold the business, funding the purchase of my first house.
As a performance psychologist, I am a mindset expert. I have worked with some of the UK’s top athletes and business-people – discovering the core ingredients of high performance – maintaining wellbeing at the core. In my coaching programmes, I work with groups and individuals on the skills and strategies required to change career or set up and grow a successful business. My coaching not only equips you with the strategies and processes you need, but using my skills as a psychologist will also help you uncover limiting beliefs that might be holding you back, understand what you need to do to get out of your comfort zone and learn how to make good decisions.
