I'm Sarah...

Performance psychologist (BSc (Hons), MSc, MBPsS.) and certified Wim Hof Method® Instructor.

I've spent the past 10 years working with elite athletes to improve their mental game as well as mentoring ambitious entrepreneurs to create six-figure businesses. Through workshops and coaching programmes I now help individuals feel happier, healthier and stronger and work with dynamic and innovative businesses create high-performing teams – who are productive, effective and happy in the workplace. 

Hi there!

After reaching burn-out as an entrepreneur running several successful businesses, Sarah pressed ‘pause’ and travelled to Poland to train with ‘The Iceman’ - Wim Hof. As a certified Wim Hof Method Instructor, Sarah has created a unique blend of performance psychology with Wim Hof methodology. She delivers her work in innovative and cutting-edge workshops and coaching programmes, sharing what makes humans feel happy, healthy and strong.

When she’s not running workshops all over Europe, you can find her on the open road in her camper-van, hiking-up or skiing-down a mountain or swimming in the sea – the colder the better! 


With a unique and powerful combination of skills and experience, Sarah gets you laser focussed on what matters most in your organisation. Create a high-performing, productive and highly motivated team with wellbeing at the heart. Sarah’s work is highly impactful and engaging and will help your people thrive. 

Get in touch now!

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"I arrived knowing very little of the real benefits that we were taught. Sarah didn’t rush and made sure everyone understood as we went through the three elements of the Wim Hof Method, answering everyone’s questions before she moved on. She was exceptionally encouraging and when it came to the ice bath we were all ready for our turn. Sarah guided each and everyone of us through our ice experience…. An amazing day . Thank you Sarah. I didn’t want it to end. BRILLIANT!"

sheila - workshop participant

DAME SARAH STOREY - EIGHT-TIME PARALYMPIAN

“Sarah has been working with my athletes in the Skoda DSI Cycling Academy for the past couple of years, Her empathetic and focused style has been instrumental in enabling my team to find an even keel after such a long period of uncertainty during COVID and everyone has grown in confidence and ambition as a result of her programme with them. I was particularly impressed with how Sarah managed the different personalities and was able to ensure everyone found their focus and path forward, creating better decision making skills and higher levels of self assurance.”

caroline - workshop participant

""I was a little nervous and excited to be on the course. Sarah put me at ease straight away as it was clear she had full knowledge and belief in the Wim Hof approach. Her teaching methods were very clear, engaging and fun. The fact that she has a psychology and coaching background also placed me at ease as it was clear she had done her own research on the approach. Sarah is very non - judgmental and comes across as wanting her participants to gain the most out of the experience. I gained such a lot from it and intend to use what I learnt!"

SIOBHAN SCHOUS -
coaching client

"Having worked with Sarah for the last six months, it has hands down been the best decision I've ever made in my life! Sarah is so knowledge, inspiring and incredibly supportive. She made each weekly session a fun, structured and truly motivating environment, making you excited for the future. Sarah is a top class coach and I cannot recommend her enough!"

Dawn BritnelL - Coaching client

"Thanks to you I have learned to relax and accept I am human and good enough. I am not Superwoman and shouldn’t try to do everything! I now take two days off every week, turn down work I do not want to do or which would over-extend my hours and do not feel guilty for it. I now truly accept that I can’t control what I can’t control, including what others think of me, and have given up trying which has released a lot of stress from my life. I hold to my values and beliefs and accept that I do not suit everyone. When I find myself voicing self-limiting thoughts I remember your tips, I refer often to my notes. The ‘control freak’ in me is under control and I am much more relaxed with life’s uncertainties. Thank you!"

Lyndsey Adamson - coaching client

"I can't tell you how much the programme has already made me think differently and get me fired up. There are so many changes I have made in my life since starting this programme, all of them having a positive impact. From having the confidence to increase my public profile, learning about the importance of time management to understanding my mindset more and how to use this to help my clients. This course has given me the confidence and knowledge to increase my public profile in a way that targeted the right clients. This included the ability to understand who my ideal clients were and then having the clarity and confidence to aim marketing towards them. In turn this reduced the impact of my imposter syndrome and allowed me to get excited about my business again."

charlotte - workshop participant

"Sarah guided us through the Wim Hof Method with the perfect level of friendliness and professionalism. It was such a great experience and I learnt so many new things about myself and my own brain and body's potential. Thank you Sarah!"

sarah-jane doyle - coaching client

"Sarah has been my secret weapon for the last two years. Working with her I have achieved so many successes that I never thought possible. In as much as she has helped my business, working with Sarah has transformed me as well. She has challenged, guided and allowed me to really discover the person I am. I am more confident and secure in my abilities to manage my work-life balance and know that by using the skills Sarah taught me I can really have it all! She continues to be my ultimate role model and mentor and working with her is the absolute best investment I have ever made both personally and professionally. She really is the absolute best in the business."

Nadine Carcary - coaching client

"I have worked with Sarah for the past six months. It has been amazing! 2021 is looking exciting in so many ways! Sarah is so inspiring and a great coach to work with. I can't thank or recommend her enough. I have learnt so much - not only things to help my business grow, but also things to help me as a person. People have recognised a positive change in my confidence - which is all credit to Sarah."